I know the last few posts have been about how to tell your art and turn your passion into more than pennies and I’m back again to give you another tool to use to your advantage as well as a quick review on this amazing tool. Ready? The tool in question is an amazing book I’ve been reading by David Kravitz called, “How to Monetize Twitter, Facebook, Snapchat, LinkedIn and Other Social Media Sites.” Whew! That long title will take the wind right out of you!
What is this book about? Well, I’ve been reading it for only a week and it has taught me that I’ve been using my social media sites completely wrong. I always knew I could use them to promote my art, advertise and sell my art, but I had no idea how. Not anymore! David Kravitz’s book goes in depth teaching the fundamentals of what it takes to accomplish your goals and be productive on websites that most people are using to share cat pictures.
I honestly suggest you pick up this fine piece of reading material and start changing how you use your everyday tools.
Its a certain truth that business nowadays is more focused than its ever been. To stay alive nowadays, you simply cant simply offer a quality item at a reasonable cost. Nowadays, you need to know how to advertise successfully.
From concentrating on various organizations, consultants and business people, I’ve seen a couple botches that were shared between the ones that fizzled. These mix-ups are in no specific request, so on the off chance that you are hoping to drive your deals for your work of art, don’t quit perusing just yet! In the event that maybe a couple of these missteps dont apply to you, then you ought to salute yourself! You should as of now be headed for promoting achievement!
Failure # 1: Your business concentrates on itself rather than on your clients.
Does this appear to be excessively self-evident? Look through your business index in the phone book. Go on, take a good look through. Answer me this: are the majority of the advertisements letting you know what advantages you get if you become a client? On the other hand, are the advertisements letting you know about the merchants? Where they are located? How glorious they are? Their main service? How incredible their quality is? How awesome their administration is?
You being so self-absorbed is the thing that murders a large portion of you’re promoting. From pamphlets to flyers, and direct mail advertisements to commercials, your showcasing message ought to tell your prospects that you are concerned just with what they need!
Anything about you ought to dependably come last. Your customers, clients, benefactors, patients ought to dependably start things out. Always. Instead of talking about who YOU are, talk about how THEY win!
Failure #2: You Fail To Determine Specifically Who Your Market Is And What Their Wants And Needs Are.
Ninety percent of the organizations out there never decisively figure out who their business sector is, and what the business sectors craving, needs, needs, and interests are.
This is a costly slip-up you can’t afford.
Why does your client purchase from you? What do your clients need or need most in the items or administrations you offer? You have to concentrate on finding what the why is with the goal that you can center your showcasing endeavors to demonstrate your prospects that you can meet the why in the most attractive style.
In the event that you need to possess your business, figure out what your clients genuine needs are. Find their cravings. Pursuit out their interests and needs. When you have this data you will be outfitted to corner your business. To put it short, just fill a need.
Failure #3: You Fail To Capture Your Customers & Prospects Names And Addresses.
Of all the advertising slip-ups to make, I feel that this has brought on the loss of a huge number of dollars consistently more than some other. Yet it is by a wide margin the most straightforward oversight to remedy! I don’t know why, yet over 70% of the organizations in America absolutely never try to stay informed regarding their dedicated clients, not to mention any prospects! Your mailing list, or client database is your greatest wellspring of lifetime benefits!
You should do nothing more than build up a precise method for staying informed concerning them, and requesting that they purchase from you all the more regularly. PC databases are anything but difficult to get a hold of, and more reasonable than any other time in recent memory. On the off chance that you would prefer not to trouble with PCs, that is OK. Simply make up and hand-compose on a client record card, that has your clients name, address, and telephone number on it. A basic notecard would do pleasantly. You ought to likewise incorporate fundamental data like: what they’ve purchased previously, what they’d like to purchase from you, and so on. A rundown like this opens the way to building up a gainful, long haul relationship. That is the thing that business is. Not cash, but rather connections.
Her new book is titled, “Dana Sibilsky’s Tips to Successful and Profitable Blogging”. In the book she shares her experiences and tips on how to be successful in blogging.
Thanks for the review Brent!
I got curious as I normally do every once and a while and decided to do a comparison. I asked myself, “What is the difference of art hundreds of years ago and art today?” One could only wonder and so I began my research. What I found disappointed me as an artist. In the picture I provided, you can see the detail in each individual person. The lighting is just right, the shadows, you can get an idea of what is going on in this image. In fact, you can actually see the passion put into it. If anyone knows anything about me, they know I am serious about passion and the role it plays in our lives.
In the image under the first, you can see the “art” on the wall. What is artistic? Where is the passion? The effort? Where is anything? It’s a giant red canvas with some vertical lines. From the research I have done over the past 24 hours, I am now asking myself, “Have we gotten lazy as artist?”
Obviously there are specialists who are sluggish and untalented. In any case, that is not distinctive to whatever other field, there are dependably trick craftsmen and imposters holding up to exploit individuals and the craftsmanship world is the same.
The craftsmanship market depends intensely on notoriety and advertising meaning certain people enjoy a certain time of art. It’s like asking someone who is into a rock music and listens to genre they do not connect with if music is going downhill. In other words, know your audience. Every craftsman is a brand in themselves and numerous individuals have effectively abused that certainty. Be that as it may, when I say ‘apathetic and incompetent’ in reference to such individuals, it’s just in connection to the generation of fine art. To be effective they would in any case need to put a considerable measure of exertion into systems administration and showcasing.
A reasonable correlation may be with a pop-performer that has never figured out how to play an instrument or read music or learnt to sing. They likely still needed to put a considerable lot of time and exertion into getting to their position, just very little of it went into music.
However, nevertheless as pop performers, not all specialists that paint only hues are untalented. You can’t reject everything in the same kind with a handwave like that. A few craftsmen who paint conceptual works are extraordinarily committed to their art and profoundly in fact gifted. The answer is to invest some energy considering the work, you can’t see a sketch initially, it sets aside time to comprehend it and here and there you have to see a couple of the craftsman’s attempts to get a thought of what they’re on about. Much the same as that collection that sounded sort of exhausting the first run through however completely turns into your most loved unsurpassed music after you hear it out a couple times, your mind can set aside a touch of time to adjust to another visual tasteful.
In today’s rambunctious world, we live in a business driven period in time and in this way it is critical to receive the suitable income for your talents and abilities. Craftsmen who meander on to stands at craftsmanship fairs and say, “Buy my picture, please?” are unrealistic to succeed.
Devise a marketing strategy
Have an advertising plan arranged. Recognize what you are attempting to accomplish and how you would like to do this. Have a time allotment, and reasonable targets, and choose what you will do and what you have to pay others to do. Correspondence is the key; make sure to send customary welcomes either by post office or email to all purchasers and potential purchasers on your database.
Inform them of all occasions and events in which you are going to be in and any new discharges that may be of interest or entertaining to them. Email showcasing and the Internet have made this sort of activity low in cost so the expense of printing and post can frequently be dodged.
A few specialists are continually considering approaches to add to their presentation and picture: they take a gander at bundling,the architecture and the design of trendsetting magazines, and think about how the thoughts communicated in these images can be adjusted and manipulated to their own ways. That’s the beautiful thing about art! What makes a difference most, nonetheless, is the clarity of the presentation.
Hey Maggie, great info on how to get started in the art industry! Thanks for the write up about me and my site!
If you’re like me, you’re probably not sure where to get started. Do I make an esty account? Do I start my own website? Where can do I go locally? Should I try to get into a gallery?
No matter where you go near or far, you’ll find opportunity. The best opportunity you’ll find as an artist is to provide your service and the better you are at your art and your service, the more and more often you’ll get paid. There are so many artists who sell artwork online, at home, during art shows or even at art fairs. The one struggle for artist is actually making a sell. How do you do it? An artist is an artist, not a salesperson and this is where the complications come in.
Who should you sell your art to? This is probably the most important question you can ask yourself. You’re a passionate artist and you spend time, emotions and money into creating your masterpiece. You have an attachment to your hard work and want someone to buy it who will truly appreciate everything that went into your work, right? You’ll find your customer by targeting that specific person.
When you target exactly who your client of choice will be, you are going to know exactly what that person wants in an artwork and you’ll have the what they are looking for. Far too many artist believe the best way to sell their pieces of work is to put it up online and just leave it there; thinking eventually the fish will bite. This is not the case and by doing this you are wasting time and fooling yourself.
To sell, first you need to have YOUR own style instead of changing your style to meet a buyer’s demands. The right people will be interested in your style and will have to have it. Stay true to your work and your style of art, for example, abstract art. Pinpoint the right buyer who is interested in abstract art and the art will basically sell itself. It’s easier than you think!
Through the years advancing into the technology and science era, computers have changed how we do just about everything. While some artists still prefer the good ol’ fashioned pencil and paper or the paint and the canvas, many creative minds have taken on the virtual arts made solely with a computer. If you are interested in creating art on the computer, there are a loads of artistic software that can be purchased, but that’s not what we are focusing on. Everyone in the world knows about Adobe’s amazing products such as Photoshop, which happens to be the most popular artistic program in the world. Save your money and let’s talk about creative art programs that will save you some cash.
While still hooked on the subject of Adobe Photoshop, it looks like an amazing program and it is! Endless possibilities and more than one way to achieve your artistic goals. This amazing program can, however, destroy your bank account. Thankfully, we have GIMP! GIMP is a Photoshop clone that can do almost everything Photoshop can. The program is free and flexible allowing you to place your windows anywhere on the screen you’d like. GIMP is powerful and for an artist on a budget, it will be your next best friend.
Have you ever wanted to get into 3D modeling? I’ve done that a bit, too and for me, it’s just not my cup of tea. The reason being is there is so much that goes into one project and I found it difficult to keep up with it all. I’ll never take the art work done in movies such as Toy Story and other Pixar projects for granted every again now that I know how much work and dedication goes into only 20 seconds of video! If you are looking to get into 3D modeling, get into using Blender. Blender or better known as “Blender 3D” is a free program that has been around for many years and the community is always growing, just like the program itself. Compared to other programs for 3D modeling, I found this one to be the easiest. Go for it!
There are so many other solutions of free programs and I’m still trying them out one by one slowly, but surely. What are your favorite free programs? Do you prefer computer art or physical art?
An experienced and board-certified medical practitioner of psychiatric services available through North Georgia Psychiatry, Dr. Dana Sibilsky is able to call upon many years of experience in a variety of positions in the field of medicine. Dr. Sibilsky has served as a board-certified psychiatrist in both private practice and emergency care, and also has experience working on the administrative side of the field as a medical director.