As a creator and collector of art that can be categorized across an incredibly diverse range of genres, I often find myself surrounded by canvases, prints and sculptures — not to mention all of the experimental work that simply defies categorization. I am quite fortunate in this regard, as I have many friends and acquaintances who are wonderful artists and love to trade something they have created in exchange for something I have created.
As a result, my art collection has grown without much concerted effort, but those who are just entering the art world or are otherwise unfamiliar often ask me for guidance on building an art collection of their own. While I have my own set of beliefs and strategies, I felt it would be wise to turn to a few friends who happen to be longtime collectors of fine works of art to see how their collections grew over the years and if they had any advice or could offer a few words of caution. What I found is that while we were in agreement on several major points, our opinions also differed regarding some of the subtleties and nuances of art collection.
General Guidelines for Getting Started
As someone who has been firmly planted in the world of art since a very young age, I didn’t realize that many people are unsure where to even look in hopes of discovering the kind of art that inspires them to begin collecting. Anne Welsh recommends that new collectors start with local artists by attending local gallery showings or art walks and talking to the artists whose work they find most appealing. In talking to these artists about their artistic influences, it is easy to find out about similar artists who will also be of interest.
Of course, many new collectors go overboard at first and quickly find that they have more art than they know what to do with. Instead of operating according to impulse and buying anything that is even remotely appealing, Welsh advises new collectors to be very discerning at first, noting that a collector should never buy anything unless they plan to immediately frame or display the piece in their home. While every collector should have a system for storage — flat files are great for this purpose — indiscriminate early purchases will prevent the buyer from being able to see their collection evolve over time according to their changing tastes.
Collecting on a Budget
Welsh provided some wonderful insight regarding art collection, noting that there is simply no getting around the fact that collecting art is an exceptionally expensive endeavor. This is often the reason beginners see collecting art as something they would like to do but simply cannot afford, but that is something of a misconception. For those operating on a limited budget, it is best to focus on new, up-and-coming artists whose work has not yet made it into the public consciousness and is therefore undervalued.
This strategy holds a number of benefits, including the fact that it allows the collector to make an important contribution to a burgeoning artist by serving as something of an early benefactor. It is very difficult to begin an art career, and one early sale may ensure that a talented artist continues to pursue a career in the art world rather than giving up for something more financially stable. This benefits art in and of itself, and it certainly doesn’t hurt that there is always a great deal of potential future value in the early work of an artist, especially if they are able to achieve acclaim for their future artistic works.
Art Appreciation, Not Asset Appreciation
One of the most common mistakes made by new art collectors is a matter of perception. It becomes very easy to look at works of art as an investment, and it is impossible to deny that there are many collectors who have made a nice profit by investing in fine art. As a beginning collector, however, it is important to view collecting as a form of art appreciation with little regard for a potential return on investment. New collectors should focus on art they wish to see displayed in their home for many years to come, and if its value happens to appreciate over time, then it should be viewed as nothing more than a nice bonus.
I know the last few posts have been about how to tell your art and turn your passion into more than pennies and I’m back again to give you another tool to use to your advantage as well as a quick review on this amazing tool. Ready? The tool in question is an amazing book I’ve been reading by David Kravitz called, “How to Monetize Twitter, Facebook, Snapchat, LinkedIn and Other Social Media Sites.” Whew! That long title will take the wind right out of you!
What is this book about? Well, I’ve been reading it for only a week and it has taught me that I’ve been using my social media sites completely wrong. I always knew I could use them to promote my art, advertise and sell my art, but I had no idea how. Not anymore! David Kravitz’s book goes in depth teaching the fundamentals of what it takes to accomplish your goals and be productive on websites that most people are using to share cat pictures.
I honestly suggest you pick up this fine piece of reading material and start changing how you use your everyday tools.
Its a certain truth that business nowadays is more focused than its ever been. To stay alive nowadays, you simply cant simply offer a quality item at a reasonable cost. Nowadays, you need to know how to advertise successfully.
From concentrating on various organizations, consultants and business people, I’ve seen a couple botches that were shared between the ones that fizzled. These mix-ups are in no specific request, so on the off chance that you are hoping to drive your deals for your work of art, don’t quit perusing just yet! In the event that maybe a couple of these missteps dont apply to you, then you ought to salute yourself! You should as of now be headed for promoting achievement!
Failure # 1: Your business concentrates on itself rather than on your clients.
Does this appear to be excessively self-evident? Look through your business index in the phone book. Go on, take a good look through. Answer me this: are the majority of the advertisements letting you know what advantages you get if you become a client? On the other hand, are the advertisements letting you know about the merchants? Where they are located? How glorious they are? Their main service? How incredible their quality is? How awesome their administration is?
You being so self-absorbed is the thing that murders a large portion of you’re promoting. From pamphlets to flyers, and direct mail advertisements to commercials, your showcasing message ought to tell your prospects that you are concerned just with what they need!
Anything about you ought to dependably come last. Your customers, clients, benefactors, patients ought to dependably start things out. Always. Instead of talking about who YOU are, talk about how THEY win!
Failure #2: You Fail To Determine Specifically Who Your Market Is And What Their Wants And Needs Are.
Ninety percent of the organizations out there never decisively figure out who their business sector is, and what the business sectors craving, needs, needs, and interests are.
This is a costly slip-up you can’t afford.
Why does your client purchase from you? What do your clients need or need most in the items or administrations you offer? You have to concentrate on finding what the why is with the goal that you can center your showcasing endeavors to demonstrate your prospects that you can meet the why in the most attractive style.
In the event that you need to possess your business, figure out what your clients genuine needs are. Find their cravings. Pursuit out their interests and needs. When you have this data you will be outfitted to corner your business. To put it short, just fill a need.
Failure #3: You Fail To Capture Your Customers & Prospects Names And Addresses.
Of all the advertising slip-ups to make, I feel that this has brought on the loss of a huge number of dollars consistently more than some other. Yet it is by a wide margin the most straightforward oversight to remedy! I don’t know why, yet over 70% of the organizations in America absolutely never try to stay informed regarding their dedicated clients, not to mention any prospects! Your mailing list, or client database is your greatest wellspring of lifetime benefits!
You should do nothing more than build up a precise method for staying informed concerning them, and requesting that they purchase from you all the more regularly. PC databases are anything but difficult to get a hold of, and more reasonable than any other time in recent memory. On the off chance that you would prefer not to trouble with PCs, that is OK. Simply make up and hand-compose on a client record card, that has your clients name, address, and telephone number on it. A basic notecard would do pleasantly. You ought to likewise incorporate fundamental data like: what they’ve purchased previously, what they’d like to purchase from you, and so on. A rundown like this opens the way to building up a gainful, long haul relationship. That is the thing that business is. Not cash, but rather connections.
Her new book is titled, “Dana Sibilsky’s Tips to Successful and Profitable Blogging”. In the book she shares her experiences and tips on how to be successful in blogging.
Thanks for the review Brent!
I got curious as I normally do every once and a while and decided to do a comparison. I asked myself, “What is the difference of art hundreds of years ago and art today?” One could only wonder and so I began my research. What I found disappointed me as an artist. In the picture I provided, you can see the detail in each individual person. The lighting is just right, the shadows, you can get an idea of what is going on in this image. In fact, you can actually see the passion put into it. If anyone knows anything about me, they know I am serious about passion and the role it plays in our lives.
In the image under the first, you can see the “art” on the wall. What is artistic? Where is the passion? The effort? Where is anything? It’s a giant red canvas with some vertical lines. From the research I have done over the past 24 hours, I am now asking myself, “Have we gotten lazy as artist?”
Obviously there are specialists who are sluggish and untalented. In any case, that is not distinctive to whatever other field, there are dependably trick craftsmen and imposters holding up to exploit individuals and the craftsmanship world is the same.
The craftsmanship market depends intensely on notoriety and advertising meaning certain people enjoy a certain time of art. It’s like asking someone who is into a rock music and listens to genre they do not connect with if music is going downhill. In other words, know your audience. Every craftsman is a brand in themselves and numerous individuals have effectively abused that certainty. Be that as it may, when I say ‘apathetic and incompetent’ in reference to such individuals, it’s just in connection to the generation of fine art. To be effective they would in any case need to put a considerable measure of exertion into systems administration and showcasing.
A reasonable correlation may be with a pop-performer that has never figured out how to play an instrument or read music or learnt to sing. They likely still needed to put a considerable lot of time and exertion into getting to their position, just very little of it went into music.
However, nevertheless as pop performers, not all specialists that paint only hues are untalented. You can’t reject everything in the same kind with a handwave like that. A few craftsmen who paint conceptual works are extraordinarily committed to their art and profoundly in fact gifted. The answer is to invest some energy considering the work, you can’t see a sketch initially, it sets aside time to comprehend it and here and there you have to see a couple of the craftsman’s attempts to get a thought of what they’re on about. Much the same as that collection that sounded sort of exhausting the first run through however completely turns into your most loved unsurpassed music after you hear it out a couple times, your mind can set aside a touch of time to adjust to another visual tasteful.
In today’s rambunctious world, we live in a business driven period in time and in this way it is critical to receive the suitable income for your talents and abilities. Craftsmen who meander on to stands at craftsmanship fairs and say, “Buy my picture, please?” are unrealistic to succeed.
Devise a marketing strategy
Have an advertising plan arranged. Recognize what you are attempting to accomplish and how you would like to do this. Have a time allotment, and reasonable targets, and choose what you will do and what you have to pay others to do. Correspondence is the key; make sure to send customary welcomes either by post office or email to all purchasers and potential purchasers on your database.
Inform them of all occasions and events in which you are going to be in and any new discharges that may be of interest or entertaining to them. Email showcasing and the Internet have made this sort of activity low in cost so the expense of printing and post can frequently be dodged.
A few specialists are continually considering approaches to add to their presentation and picture: they take a gander at bundling,the architecture and the design of trendsetting magazines, and think about how the thoughts communicated in these images can be adjusted and manipulated to their own ways. That’s the beautiful thing about art! What makes a difference most, nonetheless, is the clarity of the presentation.
Mrs. Sibilsky latest post about digital art is about something I have a good bit of experience in. She writes about virtual artists and their tools. An informative post about the pros and cons of Adobe and Gimp. Both of which I have written about and use frequently. She goes on to introduce some 3d programs for her readers to try out. I have worked in 3d art before and she has picked some great programs to test.
Source: Blogger Shout Out Dana Sibilsky
Thanks for the writeup Kathleen Peters!
Dana’s website, http://danasibilsky.com/, also gives artists lots of tips and a platform to share your art. There’s blog posts about “How to sell your art” and a Submissions page where Dana discusses how to submit your work for evaluation.
Check out this post and look at Natalie’s daughters artwork!
So Dana Sibilsky had an interesting post on her blog about graphic design.She highlights 2 free softwares for digital work.