No matter where you go near or far, you’ll find opportunity. The best opportunity you’ll find as an artist is to provide your service and the better you are at your art and your service, the more and more often you’ll get paid. There are so many artists who sell artwork online, at home, during art shows or even at art fairs. The one struggle for artist is actually making a sell. How do you do it? An artist is an artist, not a salesperson and this is where the complications come in.
Who should you sell your art to? This is probably the most important question you can ask yourself. You’re a passionate artist and you spend time, emotions and money into creating your masterpiece. You have an attachment to your hard work and want someone to buy it who will truly appreciate everything that went into your work, right? You’ll find your customer by targeting that specific person.
When you target exactly who your client of choice will be, you are going to know exactly what that person wants in an artwork and you’ll have the what they are looking for. Far too many artist believe the best way to sell their pieces of work is to put it up online and just leave it there; thinking eventually the fish will bite. This is not the case and by doing this you are wasting time and fooling yourself.
To sell, first you need to have YOUR own style instead of changing your style to meet a buyer’s demands. The right people will be interested in your style and will have to have it. Stay true to your work and your style of art, for example, abstract art. Pinpoint the right buyer who is interested in abstract art and the art will basically sell itself. It’s easier than you think!